About

Bold ideas. Borderless design. Global creativity meets local impact.

We are upGRL Creative Studio

A borderless team of top-tier designers, directors, and business minds—fueled by a global perspective and a deep sense of social responsibility. From helping emerging startups find their voice to guiding established brands into new territories, we combine creative excellence with strategic clarity. Our work spans cultures, industries, and mediums—always with curiosity and care. We believe in creativity that speaks to today and shapes tomorrow. Our studio proudly supports experimental creators and local artists through free workshops and mentorships, bridging commercial design with cultural meaning.

About Agency
About Agency

Core

What we do

Design built for impact

We offer design that not only looks good—but works hard. Every pixel, word, and visual choice is rooted in insight, intention, and global awareness. Whether you're a founder, artist, or global brand, we're here to elevate your vision.

Why choose us

What sets us apart

🌍 Global Perspective: Multicultural and multilingual, our team bridges East and West. 🎯 Business-Driven: Our design decisions are backed by real-world strategy.

🎨 Creative Excellence: Directed by industry leaders across design and visual storytelling. 💡 Human-Centered: We listen first. Every collaboration is grounded in empathy and understanding.

🫱🏽‍🫲🏿 Community-Led: We mentor local talent and empower underrepresented creators through free workshops and resources. We're not just designing for brands. We're building culture, shaping futures, and amplifying voices that matter.

Community & Culture

Creativity should be accessible.

We support experimental artists, run free workshops in China, and share knowledge with emerging creatives—especially those from underrepresented communities. Diversity isn't our slogan. It's how we build. Our team spans cultures and languages. So does our work. We listen before we design.

Offering

For all industries, formats and channels, we offer a whole rangecreative service, from insights and strategy to clear design concepts.

Discovering

We take the time to understand you and your business. By listening and immersing ourselves in your world, we turn research and data into powerful insights and actionable solutions:

Market Research

Strategic Insights

Brand Audits

Experience Mapping

Customer Journey Evaluation

Forecasting Trends

Opportunity Identification

Competitive Analysis

Strategizing

Through a collaborative approach, we develop tailored brand strategies and experiences that connect with your audience across all touchpoints:

Brand Strategy

Product Architecture

Service Architecture

Brand Messaging

Voice

Naming

Identity Creation

Ideation

Design Thinking

Brand Blueprints

Frameworks

Experience Design

Service Design

Customer Innovation Tools

Creating

We bring your brand to life through visually captivating and functional designs. From digital experiences to physical touchpoints, we ensure every element communicates your message clearly and effectively:

Visual Identity

Graphic Design

Packaging

Product design

UX/UI design

Art Direction

Photography

Environmental design

Motion & Sound design

Services

Strategy

Brand architecture Brand platforms Communication strategy Content strategy Design strategy Digital Strategy Naming Portfolio strategy Social media strategy

Strategy with purpose. Our strategy services combine aesthetics and functionality to create digital products that captivate users and drive your business forward.

Branding

Brand Identity Packaging Creative Direction Editorial Design Retail design Campaings Digital Brand Experience

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

Digital

Design System User Experience User Interface App Design Website Design Development

In our development approach, code and design work hand in hand to create digital products that push the boundaries of what is possible.

Content

Content strategy Art direction Editorial & copywriting Video direction Motion Illustration Social 3D

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

Communication

Brand Story Communication platform Campaign Design Advertising Editorial Design Social media Brand films

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

Strategy

Brand architecture Brand platforms Communication strategy Content strategy Design strategy Digital Strategy Naming Portfolio strategy Social media strategy

Strategy with purpose. Our strategy services combine aesthetics and functionality to create digital products that captivate users and drive your business forward.

Branding

Brand Identity Packaging Creative Direction Editorial Design Retail design Campaings Digital Brand Experience

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

Digital

Design System User Experience User Interface App Design Website Design Development

In our development approach, code and design work hand in hand to create digital products that push the boundaries of what is possible.

Content

Content strategy Art direction Editorial & copywriting Video direction Motion Illustration Social 3D

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

Communication

Brand Story Communication platform Campaign Design Advertising Editorial Design Social media Brand films

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

Strategy

Brand architecture Brand platforms Communication strategy Content strategy Design strategy Digital Strategy Naming Portfolio strategy Social media strategy

Strategy with purpose. Our strategy services combine aesthetics and functionality to create digital products that captivate users and drive your business forward.

Branding

Brand Identity Packaging Creative Direction Editorial Design Retail design Campaings Digital Brand Experience

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

Digital

Design System User Experience User Interface App Design Website Design Development

In our development approach, code and design work hand in hand to create digital products that push the boundaries of what is possible.

Content

Content strategy Art direction Editorial & copywriting Video direction Motion Illustration Social 3D

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

Communication

Brand Story Communication platform Campaign Design Advertising Editorial Design Social media Brand films

Our Digital First Branding helps high-growth startups create a brand that is digitally native, customer-centric, and positioned to thrive in a rapidly evolving marketplace.

A studio shaped by women—with a different kind of gaze.

upGRL is proudly female-led. Our team brings a uniquely sensitive, intuitive lens to every project. We pay attention to what often goes unnoticed—emotional nuance, cultural care, and how people feel when they interact with a brand. This allows us to help our clients connect deeply with their audiences, not just visually—but emotionally.

Our work isn’t just about creating good design. It’s about creating trust, resonance, and long-term meaning.

We're numerous,
yet, we operate
as a unified
being.