SHUI YUN

SHUI YUN (水云), meaning “Water & Mist,” is an imagined fragrance line inspired by traditional Chinese gardens, literary imagery, and poetic transience. This mock project explores how olfactory design can communicate space, memory, and emotion in an Eastern context. We crafted a visual identity system, packaging design, and micro-branding narrative that channels stillness, clarity, and atmospheric nuance. The scent concept itself draws from osmanthus, bamboo sap, and warm mineral resins, resulting in a layered, subtle perfume meant to “linger like a verse in silence.” SHUI YUN is a study in restraint, balance, and invisible beauty.