Mù Shān Jí
Mù Shān Jí
A minimalist tea brand concept inspired by mountain dusk and slow-living philosophies in Chinese culture.
暮山集 (Mù Shān Jí) is a Chinese tea brand that draws upon the imagery of mountain twilight, seasonal shifts, and the serenity of solitary brewing. Designed for the contemporary tea drinker with a poetic soul, the brand is a meditation on stillness and refinement. Packaging design emphasizes restraint, texture, and breathing space, with elements inspired by traditional seal carving and literati ink wash paintings. Each tea varietal—such as white peony or hand-picked Anji green—is introduced with minimalist textual labels and traditional color codes.
