Deeyeco

Deeyeco is a high-end sunglasses brand offering fully customizable eyewear solutions. During our initial workshops, we discovered that the team had deep insights into the eyewear market—especially around material innovation, sustainable practices, and precision manufacturing. However, their original website lacked the ability to convey these brand values, and the customization journey was fragmented and unclear. Our task was twofold: highlight customization as a brand identity, and restructure the user experience to simplify the ordering process. We designed an interactive product configurator to showcase real-time changes in frame, lens, and engraving options. In addition, we restructured the information hierarchy to communicate Deeyeco’s environmental values and quality assurance, turning the site into a storytelling tool as much as a shop. The result is a digital platform that merges personalization with sustainability, capturing the brand’s ethos in every pixel.